LG Uplus Corp. will integrate its artificial intelligence, ixi, with Instagram later this year. The collaboration will provide Instagram users with a more accessible and interactive AI experience. With the initiative, LG Uplus’ plans to integrate AI into everyday life and enhance customer engagement through social media.
When users send messages to LG Uplus’ Instagram account, the AI, ixi, will respond. Also, plans are underway to introduce ixi to Reels for creating short-form content. This initiative will allow ixi to automatically classify key frames from videos and assist in producing optimized vertical videos quickly and easily, using TV materials for content creation.
Additionally, LG Uplus recently unveiled its latest AI service, AI Wallpaper, which generates unique smartphone wallpapers based on user prompts. This service helps the company expand its AI capabilities and provide diverse, real-life AI applications for its customers. The company held an online press conference to discuss these advancements, emphasizing the integration of AI across various marketing processes, from customer analysis to personalized communication.
LG Uplus released its AI ixi in 2022 and plans to unveil ixi-GEN, a generative AI model trained on the company’s communication and platform data via LG AI Research’s Exaone, later this month.
This generative AI will be integrated into the company’s “ixi production” project, which leverages AI throughout the marketing process to identify new demands and create customized advertisements.
The ixi-powered customer analysis model “Target Insight” can reduce the customer analysis process from three months to just two days. LG Uplus will also use ixi-GEN to enhance this analysis further. The AI Copywriter feature, part of the ixi suite, will automatically generate personalized ads and messages based on these analysis results, significantly improving message targeting and efficiency.
By applying these advanced AI technologies, the company aims to become a leading player in the digital marketing agency industry, focusing on business-to-business solutions and driving digital transformation through AI innovation.
Group Leader Jeong said, “There are not many companies that can try various things with their own technology,” and added, “I hope that other brands will have the opportunity to understand customer emotions and communicate more deeply with Iksi’s marketing solutions.”
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