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Korea’s AI Advertising Rules Could Create a New Market for Creative Compliance

Korea’s AI Advertising Rules Could Create a New Market for Creative Compliance

As South Korea tightens transparency requirements for AI-generated content and virtual endorsers, brands may need new systems to identify, verify and govern synthetic advertising before it reaches consumers. South Korea's artificial intelligence policy is entering a new phase. The country's AI Basic Act now requires providers of generative AI and certain AI-generated outputs to disclose their synthetic nature, while advertising-specific rules introduced in June require AI-generated...

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