AI
How Consumer AI Startups Can Build Data Products Around Real User Demand
As AI capabilities become increasingly accessible, consumer startups are looking beyond models and interfaces to build specialized data products that evolve around what users actually search for, request and need. The AI application market is moving into a phase where access to capable models is becoming less of a differentiator. ICONIQ's 2026 State of AI report found that 43% of surveyed AI builders are focused on...
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How Consumer AI Startups Can Build Data Products Around Real User Demand
As AI capabilities become increasingly accessible, consumer startups are looking beyond models and interfaces to build specialized data products that evolve around what users actually search for, request and need. The AI application market is moving into a phase where...
Read more
As K-Beauty Expands Globally, Ingredient Transparency Gains Importance
As Korean cosmetics reach more international markets, consumers are looking beyond product performance and marketing claims, increasing the importance of accessible information around ingredients, sourcing, formulation and certification. South Korea's cosmetics industry is entering another phase of global expansion. Korean...
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AI Ads Can Win Attention. But What Happens to Brand Trust?
As generative AI makes advertising faster and cheaper to produce, South Korean consumer research and new AI transparency rules suggest that brands may need to measure authenticity, credibility and trust alongside clicks, impressions and conversions. Generative AI is making one...
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Korea’s AI Advertising Rules Could Create a New Market for Creative Compliance
As South Korea tightens transparency requirements for AI-generated content and virtual endorsers, brands may need new systems to identify, verify and govern synthetic advertising before it reaches consumers. South Korea's artificial intelligence policy is entering a new phase. The country's...
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When Every Retailer Has an AI Shopping Assistant, What Becomes the Moat?
South Korean retailers are moving quickly from recommendation engines to conversational shopping assistants and AI-powered sales tools. As personalization becomes easier to replicate, the competitive advantage may shift from having AI to using it to build a meaningfully better customer...
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