LG Electronics‘ automotive electronics division recently commenced operations at Hyundai Motor Group’s Namyang Research Institute in Hwaseong, Gyeonggi Province in Korea. The division’s deployment is a collaboration between LG and Hyundai in automotive electronics. Additionally, management from LG Innotek, another unit of the LG Group, is set to visit Hwaseong this week, indicating further discussions and potential collaboration between the two companies.
These discussions coincide with the industry’s shift towards software-defined vehicles, highlighting the importance of cooperation between technology and automotive companies in adapting to evolving trends and technologies.
Earlier this month, senior executives from LG Electronics’ automotive electronics division visited Hyundai Motor Co.’s Namyang R&D center in Hwaseong, South Korea, at Hyundai Motor Co.’s invitation for its exclusive Tech Day event.
LG Group’s management presented its automotive electronics vision at Mercedes-Benz’s headquarters in Germany. Notably, Hyundai invited LG Group’s automotive electronics affiliates after learning about the collaboration model between Mercedes-Benz and LG.
This week, executives from LG Innotek, recognized as the world’s leading camera module manufacturer, are scheduled to hold discussions with Hyundai Motor’s top management at the Namyang R&D center.
Following the meeting between LG and Mercedes-Benz Chairman Ola Kallenius, Kallenius highly praised the collaboration, emphasizing its long-standing partnership with Mercedes-Benz and its contributions to advancements in infotainment and autonomous driving technology.
Specifically, Kallenius mentioned LG’s role in elevating the game in infotainment with the Hyperscreen and its contribution to Mercedes-Benz’s efforts in autonomous driving through its camera systems.
Hyundai Motor Group maintains a balanced cooperative relationship with domestic electronics partners like Samsung and LG. Samsung Electronics is a key supplier of automotive semiconductors to Hyundai, while Samsung Electro-Mechanics and Samsung Display provide vehicle displays, image sensors, and cameras.
This diversification has led to substantial revenue growth, with last year’s revenue surpassing 10 trillion won and the cumulative order backlog for the first half of this year expected to exceed 100 trillion won.
LG Innotek is also venturing into automotive electronics. It focuses on developing components for electric and autonomous driving systems, including vehicle cameras, LiDAR, automotive LEDs, and power modules.
While companies like Apple and Hyundai Motor Group have faced setbacks in their autonomous driving projects, others, like Tesla, claim to achieve full autonomy using AI and cameras alone.
As the industry aims to push autonomous driving systems to Level 3, where vehicles operate without human supervision, collaboration between technology companies and automakers, such as the partnership between LG Group and Hyundai Motor Co., becomes increasingly crucial in driving innovation and navigating the evolving landscape of the automotive industry.
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