The new A6 sedan by Audi Korea launched in the Korean market, Wednesday after sales slowed in the first half of the year. The carmaker company is looking for a faster recovery in the sales of the new sedan.
A6’s arrival further heightened competition in the imported brands’ domestic midsize premium sedan segment, with Mercedes-Benz E Class facing intense challenges to its dominance in the market.
“This is a very special event. It marks the beginning of the new chapter of Audi in Korea,” Audi Korea Executive Director Jeffrey Mannering said during the new A6’s launch event at the Banyan Tree Club & Spa in Jung-gu, Seoul.
“Audi Korea will deliver premium brand value to more customers by launching the new Audi A6 with a competitive product configuration and price in the most fierce premium midsize sedan segment in Korea.”
The new model, A6 45 TFSI Quattro, is the biggest version of the A6. It is the eighth generation with a 4.95-meter long body and 2.97-meter wheelbase and sold more than 76,000 units in Korea since 2013.
The full change car is powered by a 252 horsepower 2.0L 4-cylinder direct-injection gasoline engine, yielding a maximum output of 37.7 kilogram-meter torque. Mannering said that Audi’s full-time all-wheel driving system Quattro offers a stable driving performance, which is suited to the Korean road and weather conditions.
The new A6 has a combined fuel economy of 11.4 kilometers per liter and accelerates from zero to 100 kilometers per hour in 6.3 seconds.
The car model, along with several exterior design improvements, offers various safety and convenience features. The A6 sports new matrix LED headlights and LED taillights, and features such as adaptive cruise, intersection assists, and pre-sense 360 degrees.
Audi Korea launched two versions of the new A6, the standard version and the premium version. The standard version is 66.8 million won ($56,934), and the premium version is 70.7 million won ($60,248).