KoreaTechToday - Korea's Leading Tech and Startup Media Platform
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
  • Lists
KoreaTechToday - Korea's Leading Tech and Startup Media Platform
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
  • Lists
KoreaTechToday - Korea's Leading Tech and Startup Media Platform
No Result
View All Result
Home EV

SK On and Ford’s EV Partnership: Adapting to Market Realities

Kwang-Sun by Kwang-Sun
PUBLISHED: January 11, 2024 UPDATED: January 11, 2024
in EV, SK, Tech Industry
0
SK On and Ford’s EV Partnership: Adapting to Market Realities

Ford’s electric vehicle (EV) battery partner, SK On, foresees a challenging year for EV sales in 2024 but maintains a positive long-term outlook. Despite having furloughed some US workers in response to weakening demand for electric vehicles last year, SK On’s Chief Commercial Officer, Min Sung, expressed adaptability to the current market conditions. 

During an interview at the CES technology conference in Las Vegas, Min Sung emphasized the need for flexibility in the short term while affirming the company’s robust goals through the end of the decade, aligning with their initial plans.

The Korean electric vehicle battery supplier for Ford Motor Company, SK On, acknowledges the possibility of sluggish electric vehicle sales in 2024 but remains optimistic about the extended forecast. Min Sung reiterated the company’s established goals, emphasizing that SK On’s long-term vision for electric vehicle production aligns with its original plans despite the temporary challenges. 

The strategic perspective aims to navigate current market dynamics, ensuring resilience and sustained growth beyond the immediate challenges in the electric vehicle sector.

SK On and Ford are jointly establishing battery plants in Tennessee and Kentucky, with the commencement of production expected in 2025. However, due to a deceleration in electric vehicle (EV) sales, Ford decided to postpone the initiation of a second facility in Kentucky in October 2023. 

This delay is part of Ford’s adjusted approach to its $50 billion investment plan for electric vehicles. SK On, which presently operates two independent battery plants in Georgia supplying Ford and Volkswagen AG, is also in the process of planning an additional facility in the state, collaborating with Hyundai Motor Group.

SK On anticipates achieving its maiden profitable year, buoyed by tax credits derived from the Biden administration’s Green Energy Act. The legislation, aimed at fostering domestic production of electric vehicles (EVs) and their components, is instrumental in SK On’s optimistic outlook for profitability in the current fiscal year. 

SK On is proactively working to diminish reliance on Chinese suppliers, particularly in the supply chain for essential battery materials such as nickel, cobalt, manganese, and graphite. The conglomerate’s shift is fueled by a desire to insulate itself from vulnerabilities associated with the dominance of Chinese suppliers in critical components. 

Concurrently, SK On is engaged in advocacy efforts, seeking an extension from the Biden administration for compliance with regulations designed to eliminate China from the EV supply chain progressively. 

While currently capable of meeting small-volume requirements under existing guidelines, SK On emphasizes the need for additional time to facilitate larger production escalations projected for 2025, 2026, and 2027. 


Also Read:

  • Hyundai Motors Takes Flight: Supernal Electric Air Taxi Aims for 2028 Launch
  • Hyundai Unveils Robot-Run EV Smart Hub in Singapore
  • Pangyo Techno Valley: Spearheading South Korea’s AI Revolution
  • Government-Backed Initiative: KT Unveils Budget-Friendly Galaxy Jump 3 Smartphone
  • Hyundai and Kia Partner with LS e-Mobility for $187 Million EV Relay Supply Deal

 

Tags: EVfordSK On

Related Posts

Inside Stargate: How Samsung and SK Are Powering OpenAI’s Global AI Ambitions
AI

Inside Stargate: How Samsung and SK Are Powering OpenAI’s Global AI Ambitions

October 7, 2025
South Korea Prepares Fourth Launch of Homegrown Nuri Rocket
Government

South Korea Prepares Fourth Launch of Homegrown Nuri Rocket

October 1, 2025
SK Telecom Commits $3.6B to AI with New Company-in-Company Unit
AI

SK Telecom Commits $3.6B to AI with New Company-in-Company Unit

September 29, 2025
South Korea, BlackRock Team Up to Build Hyperscale AI Data Center Hub
Data Center

South Korea, BlackRock Team Up to Build Hyperscale AI Data Center Hub

October 1, 2025
LG and SK Join Forces on AI Data Center Cooling and Energy Solutions
AI

LG and SK Join Forces on AI Data Center Cooling and Energy Solutions

September 25, 2025
Samsung AI Forum 2025: Could its AI Agents Change How We Interact with Technology?
AI

Samsung AI Forum 2025: Could its AI Agents Change How We Interact with Technology?

September 25, 2025

TOPICS

  • Naver
  • Kakao
  • Nexon
  • Netmarble
  • NCsoft
  • Samsung
  • Hyundai

FREE NEWSLETTER

FOLLOW US

  • About Us
  • Cookie policy
  • home
  • homepage
  • mainhome
  • Our Services
  • Privacy Policy
  • Terms of Use

Copyright © 2024 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy| Contact : [email protected] |

No Result
View All Result
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
  • Lists

Copyright © 2024 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy| Contact : [email protected] |