South Korean tech giant deploys cutting-edge digital signage to redefine stadium entertainment and fan engagement
LG Electronics has entered a strategic partnership with the Baltimore Ravens of the U.S. National Football League (NFL) to enhance the fan experience at M&T Bank Stadium in Baltimore, Maryland. Announced on September 14, LG plans to focus on expanding its footprint in the North American sports and entertainment market while showcasing its advanced digital display solutions.
The deal involves the supply and installation of approximately 1,115 square meters (12,000 square feet) of state-of-the-art digital signage across the stadium. By combining large-scale displays with interactive experiences, LG aims to redefine how fans engage with live sports and entertainment.
Comprehensive Digital Signage Upgrade
The stadium upgrade will feature:
- Four high definition and ultra-large screens at the north, south, east, and west ends of the stands.
- A massive central scoreboard serving as the visual anchor for live games.
- A 65-meter-long entrance display, expected to become a new landmark and enhance the stadium’s identity.
These installations are designed not only to improve the viewing experience during games but also to create a visually striking environment that reinforces the stadium’s brand and fan engagement.
Enhancing Fan Accessibility
LG will also place over 100 high-definition TVs throughout concourses and spectator walkways. This ensures that fans can access live action, replays, and highlights regardless of their location within the stadium. Such distributed display networks are increasingly important for maintaining audience attention and engagement in large-scale venues.
Following the NFL season, LG plans to extend its impact outdoors by installing a 215-square-meter mesh LED display on the stadium’s exterior wall. The flexible, lightweight design can conform to curved or irregular surfaces. Additional high-resolution screens in nearby plazas will expand the stadium’s digital presence, creating an integrated visual ecosystem beyond the main venue.
Strategic Implications for LG
M&T Bank Stadium, with a seating capacity of approximately 71,000, is set to become a hub for sports and cultural events, leveraging LG’s display technology. The partnership also includes fan engagement initiatives, such as a monthly “Most Trusted Player” poll, highlighting LG’s interest in interactive experiences and community connection.
This expansion aligns with LG Electronics’ broader strategy in North America. Earlier in 2025, the company installed an 842-square-meter integrated display at Fenway Park, home of the Boston Red Sox, and a 141-square-meter ribbon board at Mercedes-Benz Stadium in Atlanta. These projects illustrate LG’s growing expertise in large-scale commercial displays for major sports venues.
Industry Perspective
Jung Kyu-hwang, Executive Vice President and Head of North America at LG Electronics, emphasized the strategic vision behind the initiative:
“Through innovation at major stadiums, we aim to deliver the best viewing experience to sports fans and set a new standard for stadium entertainment.”
Analytically, LG’s move reflects a convergence of technology and sports entertainment, where immersive digital experiences are critical to fan retention and stadium branding. The integration of indoor and outdoor displays, combined with interactive content, positions LG as a leader in stadium digital transformation.
Image credits: LG Electronics
