Partnership reflects growing push by Asian telecom firms to export AI-driven media platforms
KT said on Jan. 16 that it has signed a strategic memorandum of understanding with KBRO, Taiwan’s largest cable television operator, to jointly develop artificial intelligence–based digital media and smart home services. The agreement was signed on Jan. 15 in Taipei and marks KT’s latest effort to expand its AI-powered media business beyond South Korea.
The partnership focuses on introducing AI-enabled services and devices to the Taiwanese market, combining KT’s expertise in AI agents and media platforms with KBRO’s local distribution capabilities. The two companies said they will work together to develop new service models tailored to the transition toward smart homes, as competition intensifies in Taiwan’s pay-TV and streaming markets.
Scope of cooperation
Under the agreement, KT plans to supply a range of AI-driven technologies designed to enhance home entertainment and connected living. These include:
- AI-based smart home functions and voice interaction
- AI-optimized user interface and experience designs
- Personalized content recommendation systems
The companies said these technologies will be adapted for the Taiwanese market rather than deployed as off-the-shelf solutions, though detailed timelines and rollout schedules were not disclosed.
Hardware and content strategy
A central element of the partnership is the planned introduction of an all-in-one soundbar set-top box in Taiwan. The device will integrate Harman Kardon speakers and Dolby Atmos audio technology, while supporting major global streaming platforms such as Netflix, Disney+ and YouTube. KT said the product is intended to combine premium audio with AI-driven content discovery in a single home entertainment device.
KT also plans to expand its content presence in Taiwan by distributing original programming through local platforms, including MyVideo. In addition to content licensing, the company said it will pursue localized content planning and joint marketing efforts to better align with Taiwanese viewer preferences.
Executive perspective
Kim Chae-hee, executive vice president of KT’s media business division, said the partnership is designed to strengthen competitiveness in AI-based smart home and media services.
“By combining KT’s media and AI technologies with KBRO’s local platform capabilities, we expect to enhance service competitiveness,” Kim said, adding that KT will continue to pursue overseas expansion in telecommunications and media through AI-driven offerings.
Strategic context for KT and KBRO
For KT, the agreement aligns with its broader push to build AI into its media value chain, from user interfaces and recommendations to content production and distribution. The company has previously outlined plans to increase investment in AI-powered media and original content as part of its long-term growth strategy.
For KBRO, the partnership provides access to advanced AI technologies as it seeks to move beyond traditional cable services. With streaming platforms continuing to erode conventional pay-TV viewership, Taiwanese operators are under pressure to differentiate through smart home services and more personalized media experiences.
Market implications
Industry observers say the deal highlights a broader trend among Asian telecom operators to export AI-based media and smart home solutions through local partnerships rather than direct market entry. While the commercial impact of the KT–KBRO collaboration will depend on execution and consumer uptake, the agreement underscores how Korean telecom companies are increasingly positioning AI as a growth lever in overseas markets.
At the same time, analysts note that success will hinge on localization, service integration, and the ability to demonstrate clear value beyond existing streaming and smart home offerings—areas where many similar partnerships have struggled to scale.
