Hyundai Motor and Kia, prominent players in South Korea’s automotive landscape, secured nine accolades at the 2023 Good Design Awards in the United States.
The prestigious awards, presented by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design, and Urban Studies, specifically acknowledged the Korean automakers for their design excellence in the categories of transportation and interactive media.
Hyundai clinched six awards, while Kia received two, and Hyundai’s subsidiary, Genesis, earned one.
Among the distinguished vehicles recognized at the 2023 Good Design Awards, Hyundai’s Ioniq 6 garnered attention for its sleek exterior and stylish interior, while the Grandeur model received acclaim for its futuristic exterior styling and an interior designed to maximize comfort and luxury.
Hyundai’s N Vision 74, the company’s hydrogen-powered sports car, won all four major design awards. This includes recognition from prestigious platforms such as the iF Product Design Awards, the International Design Excellence Awards, and the Red Dot Design Awards. It adds an exceptional and multi-award-winning design to Hyundai’s portfolio.
Kia, part of the Hyundai Motor Group, also celebrated success with honors bestowed upon its EV9 electric vehicle model and the company’s car infotainment system named Ki.
Notably, Genesis, Hyundai’s independent premium brand, secured an award for the concept of its Genesis X Convertible model, further contributing to the collective success of Hyundai Motor Group in automotive design.
Established in 1950, the Good Design Awards, a venerable institution, rigorously assesses products based on criteria such as innovative design, incorporation of new technologies, functionality, energy efficiency, and environmental sensitivity.
The collaborative selection process involves esteemed institutions, namely the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design, and Urban Studies in Europe.
In this year’s evaluation, Hyundai’s success extended beyond the automotive domain, securing awards in the Interactive Media category for its ‘Seon,’ a connected car Navigation Cockpit infotainment system, and the ‘Hyundai Sans UI,’ a mobility-exclusive font. Kia’s EV9 and the company’s car infotainment system, Ki, were also recognized in this category, emphasizing the automotive group’s prowess in vehicle design and interactive technology.
A Hyundai representative expressed pride in the achievements, noting that the recognition stands for the exceptional dedication exhibited by their team of visionary designers. The representative emphasized that these accolades highlight the competitiveness of Hyundai’s design identity on a global scale, showcasing the automotive group’s ability to resonate with the evolving demands and preferences of the international market.
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