Hyundai Mobis, the parts-making arm of Hyundai Motor Group, is moving beyond its core auto business to tap into robotics and automotive semiconductors, seeking fresh growth avenues as the era of humanoid robots draws closer. At its 2025 CEO Investor Day in Seoul on Wednesday, the company announced plans to develop actuators—key components that function as the “joints and muscles” of robots—marking its first step into the robotics field.
The shift comes as Hyundai Motor Group doubles down on robotics as a future growth driver, with subsidiaries taking specialized roles in the ecosystem. While Hyundai Mobis focuses on actuators, Hyundai AutoEver will handle deep learning and monitoring systems for factory robots. Meanwhile, the group’s robotics unit, Boston Dynamics, is preparing to test its humanoid robot “Atlas” at a Georgia plant later this year, alongside plans to build a new robot production facility in the U.S.
The push into robotics comes alongside Hyundai Motor Group’s broader commitment to the sector. Just a day before Hyundai Mobis announced its strategy, Hyundai Motor revealed plans to build a robotics plant in the U.S. with the capacity to manufacture 30,000 units annually.
The facility will produce models including Atlas, Spot, and Stretch from Boston Dynamics, a robotics company in which Hyundai holds an 80 percent stake. This aligns with forecasts that the humanoid market could grow from $1.5 billion this year to $38 billion by 2035, driven by applications in manufacturing and logistics.
Hyundai Mobis is also strengthening its presence in semiconductors, an area critical to both electric vehicles and future mobility technologies. The company has already developed 16 types of chips in-house and expects to produce around 20 million units this year through partnerships with foundries and fabless firms. It is now expanding into system-on-chips and power semiconductors, which are vital for EV drivetrains, while developing next-generation chips to support software-defined vehicles (SDVs).
The company’s semiconductor roadmap is complemented by innovations in advanced vehicle components. Among them is a holographic head-up display, co-developed with German optics company Zeiss, which projects panoramic navigation and driving data across the windshield. First shown at CES 2025, the technology is slated for commercialization in 2029. Hyundai Mobis is also developing new battery systems designed to prevent thermal runaway, a key risk in electric vehicles.
As part of its long-term growth plan, Hyundai Mobis aims to achieve annual revenue growth of over 8 percent through 2027, accompanied by operating margins of 5–6 percent. The company is reviewing its portfolio of approximately 60 products to focus on high-value mobility components and enhance profitability across the entire development-to-production cycle. CEO Lee Gyu-suk emphasized that investments will focus on “future key technologies” to maintain competitiveness.
Global expansion is another cornerstone of the company’s strategy. Hyundai Mobis aims to increase sales to automakers outside Hyundai Motor Group to 40 percent by 2033, up from about 10 percent today. It plans to deepen relationships with customers in North America and Europe, while boosting orders in China and India by adapting products to local markets and reinforcing supply chains.
At the same time, Hyundai Mobis is maintaining a shareholder-friendly approach. The company recently repurchased and canceled treasury shares worth 620 billion won, nearly four times the amount from the previous year. It reiterated its commitment to a “transparent and predictable” return policy, with dividends and buybacks expected to remain a core element of investor relations as the company transitions into new growth sectors like robotics and semiconductors.
Image credits: Hyundai Mobis
