Hyundai Motor Co. announced that it would bring its standalone luxury vehicle unit, Genesis Motor, to Europe’s premium car market. According to the South Korean carmaker, the European Genesis launch is part of its rebranding as a luxury vehicle manufacturer. During an online press conference in Germany, Hyundai revealed the 2021 launch’s details and vowed to deliver outstanding customer service.
Notably, Hyundai would release two flagship Genesis models, the G80 sedan and GV80 SUV, representing the brand’s premium design. In particular, Hyundai would launch the vehicles in Germany, Switzerland, the UK, and other European nations this June. Following the two vehicles’ debut, Hyundai would introduce the G70 sedan, GV70 SUV, and other Genesis products to Europe later this year.
Moreover, Hyundai would apply an omnichannel marketing approach, selling directly to customers online and guaranteeing fast, convenient, and transparent transactions. To this end, Hyundai would provide customers Genesis Personal Assistants, who would then manage their purchases. Additionally, the company would sell Genesis models from the soon-to-open retail platform Genesis Studios in London, Munich, and Zurich.
Expanding Presence on a Global Scale
Hyundai would also launch an additional product specifically customized for Europe within 2021 to demonstrate its dedication to the region.
Furthermore, Hyundai fine-tuned the G80 and GV80 for European driving operations to accommodate customers’ needs. Hyundai precisely designed and developed the two models to operate even in Europe’s most challenging terrains efficiently. The Electrified G80 would also be the first all-electric Genesis vehicle to roll out in Europe.
“Over the past five years, our customers around the world have come to recognize our commitment to exceptional design, product quality, and an authentic and mindful brand experience,” said Chang Jae-Hoon, Genesis Motor’s Executive VP. “We are excited to bring our brand identity and distinct luxury vehicles to Europe.” Separately, Hyundai strategically partnered with Uber last month to accelerate the EV adoption in Europe, strengthening zero-emission mobility initiatives.
In April, Hyundai presented premium, all-electric Genesis models at the Auto Shanghai 2021 to expand its presence globally. Since China is the world’s biggest auto market, Hyundai aimed to revitalize its weak sales with the Electrified G80. While in the US, the luxury brand continues to pick up steam, increasing Hyundai’s monthly sales consecutively. Last month, Hyundai sold more than 3,000 Genesis products in the US market, with 58% of the sales from GV80.
