Women’s functional clothing brand and femtech startup “Dansaek” attracted follow-up investment from IBK Investment Securities on the 28th February. This investment is the follow-up investment in a month after attracting 400 million won (US$400,000) from POSCO Technology Investment, Incheon Center for Creative Economy & Innovation and N15 last January.
Based on femtech, a term that focuses on women’s health, Dansaek improves women’s daily discomfort through clothing. With attention to the inconvenience of women, the company has developed non-sam panties that completely absorb women’s menses every month and has been receiving positive responses in the market for functional women’s clothing.
The company plans to accelerate the production of women’s functional products with follow-up investments. Following its flagship product, “Non-sam pantie,” the company aims to focus on planning functional clothing that improves women’s quality of life.
It is also planning a line-up of clothing such as leggings, as well as a line-up of underwear needed for each woman’s life cycle, such as functional underwear for teenage women, functional underwear for pregnant women, and urinary incontinence underwear for middle-aged women. It also plans to launch various campaigns for women, including women with young children in elementary school, women going through a secondary sex characteristic, and women feeling a change in their bodies.
“Thank you very much for your support in our company’s efforts for women’s comfortable daily lives,” Hwang Tae-eun, CEO of Dansaek, said. “Beyond Non-Sam panties, we promise to make femtech products that are more comfortable and healthier for women.”
