Naver Corp unveiled the open beta of ADVoost Shopping on Thursday, an AI-driven platform that automates the creation and management of shopping ad campaigns. By leveraging artificial intelligence, the solution streamlines digital advertising processes such as integrating products, setting up campaigns, and deciding ad placements, minimizing the need for advertisers to intervene manually.
According to Naver, the new tool streamlines the entire process, allowing businesses to link their products and run targeted ads with minimal effort. By leveraging AI, ADVoost Shopping is expected to optimize ad performance while reducing the complexity of managing e-commerce campaigns on Naver’s digital ecosystem.
The ADVoost Shopping platform is available to all merchants listing products on Naver Shopping. By connecting directly to sellers’ product inventories, the system automatically selects and displays promotional content, eliminating the need for advertisers to configure campaigns manually or update creative assets individually.
Naver said the platform consolidates search and display advertising into a single, AI-managed operation. Ads are distributed across various parts of Naver’s digital ecosystem—including integrated search, shopping search, the main page, blogs, cafes, and news sections—helping maximize exposure and reach.
This automation removes previous limitations where advertising was often restricted to a few products due to time-consuming manual processes. Now, the entire catalog of a seller’s products can be promoted more efficiently, with AI handling decisions related to placement and targeting.
The company tested ADVoost Shopping with around 40 companies in sectors like electronics, beauty, fashion, and food for about a month before its open beta release. Naver reported improvements in return on ad spend and conversion rates during the trial period compared to previous campaign performance.
The new release is part of Naver’s broader ADVoost initiative, launched in 2024, aimed at embedding AI throughout its advertising services. The larger program focuses on automating key functions such as audience targeting, creative generation, and campaign management through advanced data analysis.
Jeon Yeon-guk, Naver’s advertising product lead, stated that the company’s initial focus is on expanding shopping advertisements within Naver’s own services. He added that future plans include broadening ad placements to various categories, including external media platforms beyond Naver’s ecosystem.
Naver also revealed its intentions to roll out additional AI-driven solutions, including search-focused content delivery, automated creative generation, and enhanced audience targeting through user behavior analysis. However, the company has not provided specific timelines for when these features will become available.
