Wiseapp: Koreans spent the most at Starbucks in the beverage retail business

Koreans spent a lot, estimated at about 1.44 trillion won (about US$1.26 billion) with credit and check cards last year at Starbucks’s retail beverage business, according to app/retail analysis firm WiseApp.

The second place where Koreans spent was at Twosome Place with 445.2 billion won (about US$390 million), followed by Ediya Coffee with 402.3 billion won (about US$353 million), Hollys Coffee with 192.3 billion won (about US$168 million), and Coffee Bean with 155.6 billion won (about US$136 million).

Starbucks served 5.54 million people a month as of December and earned 14,105 won (about US$12.3) per session 1.9 times a month, the data showed. Starbucks ranked first in the beverage industry in the total payment amount, total payments, and total people who paid, WiseApp said.

Women in their 30s accounted for the highest portion of Starbucks’ payments by gender and age at 21.2 percent, followed by men in their 30s at 16.6 percent, women in their 20s at 15.2 percent and men in their 20s at 11.0 percent, while those in their 20s accounted for 64 percent of the total payments made in 2030.

The most used time of the day for Starbucks was from noon to 1 p.m., both for spending and the number of payments made.

The above survey was conducted by app/retail analysis firm WiseApp, analyzing credit/debit card payments of 130,000 people nationwide and estimated the total amount of retail customers’ credit and debit cards were paid by consumers regardless of the difference between direct and merchant.

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