Purple Labs attracted investments from its Naver affiliate, Spring Camp.
Purple Labs is a startup that develops unmanned stores. Its goal is to reduce distribution costs through automation of partnered businesses.
The company is planning to release its own unmanned stores in the first half of this year.
The CEO, Jeon Jong-ha, of Purple Labs is a chain entrepreneur in his 20s who works in online food commerce, from The Banchan to Dongwon Group. He is the youngest online Business executive in Dongwon.