Stream Protocol, a content revenue distribution system using a blockchain network, announced that it would expand its service as the content ecosystem rapidly grows along with the non-face-to-face service market.
Stream Protocol solves unreasonable revenue distribution methods and inefficient production procedures due to unclear revenue distribution standards of content using content smart contracts (CSC) on secure blockchain networks.
As the growth of the contactless market rapidly rises due to the COVID-19 crisis, the media and entertainment market, or content ecosystem, also quickly grows. However, the growth of the content market brought about deep-seated problems that make content makers suffer.
The current revenue distribution structure is unreasonable as content creators only receive fixed amounts of earnings regardless of the total revenue generated by content. It is also unreasonable as content creators often receive the same value of profits irrespective of their contribution level.
Furthermore, the complication of the process from revenue generation to revenue distribution delays re-investment on content and new content creation.
Solving Content Creation Problems
Stream Protocol aims to establish a sustainable ecosystem for content creation with a fair distribution of revenue and the protection of content asset rights.
The stream protocol solves the problem in the structure of the content ecosystem by using the characteristics of the blockchain network that guarantees the reliability and security of the information.
The original and efficient distribution of content revenues in stream protocols is expected to be the basis for building a sustainable content ecosystem with patent applications completed. Also, viewers can receive customized content based on the viewing information recorded in the blockchain.
The blockchain-based stream protocol ecosystem is further activated using STPL tokens. Viewers can pay for viewing content with tokens, receive token compensation for viewing advertising or content, and creators receive payment for content production as tokens.
Stream protocol provides blockchain technical support and project consulting through a partnership with blockchain source technology company Sand Square. The company conducts various blockchain projects, such as government support businesses. The main net of Stream Protocol uses Sand Square’s blockchain platform FLETA.
Additionally, Stream Protocol connects talents with customers such as entertainment officials, and advertising agencies, using an AI matching system through a partnership with entertainment-on-demand platform STABY.
Stream Protocol and STABY will build a comprehensive platform covering the advertising and OTT markets, creating a business model that will enable ecosystem participants to create continuous profits.
In particular, unlike OTTs subscription-type stream services, the revenue-sharing type OTT platform allows consumers to select and purchase the content they only want. This would further activate content consumption and establish itself as a platform to share the revenue.
Stream Protocol CEO Sang Su Lee said that the company aims to build a structure that would become a global entertainment platform used by people worldwide as well as Hallyu.
