SK Broadband announced that it rebranded its B TV services with a new slogan “Lovely B tv,” enhancing customer service by expanding its entertainment listings. The SK Telecom subsidiary said that to upgrade its services, the company would use artificial intelligence (AI) and digital transformation technology.
SKB hopes that the new format could boost Lovely B tv’s popularity with its new features, diversified content, and improved viewing convenience on different mobile gadgets.
The rebranding also includes a new user interface and improved monthly subscription scheme. The new interface enables the user to search for the menu and content categories easily. The dark blue color setting makes the menu more noticeable and suitable for users.
SKB would also rename its Lovely B tv monthly premium plan into “OCEAN” which denotes the large quantity of content and services.
Subscription to the OCEAN entails an all-inclusive monthly service fee for local and international movies and programs.
Previously, the monthly plan only includes essential services with an additional fee to view the latest movies.
SKB already established its name as compared to its local competitors. The company offers over 17,000 episodes of dramas and 11,000 movies, both local and international.
The OCEAN platform service now presents the latest movies from within last year.
Outshining Competitors
For the past years, SKB outshined its competitors by providing blockbuster-hit movies including Disney and Warner Brothers, among others. SKB’s effort in providing a genuinely fulfilling viewing experience marks the difference between other local IPTV and OTT service providers.
Lovely B tv’s video on demand (VOD) service would begin streaming thru the mobile B tv app to enhance user convenience further. A variety of content for the mobile VOD programs would start soon, including children’s content.
An official stated that the SKB aims to create a media platform viewed as a place of fun and happiness. SKB would concentrate its efforts on developing a solid foundation for Lovely B tv.
On a side note, SK Broadband announced that it would commercialize its cloud PC service due to the increasing demand for offsite work after the COVID-19 pandemic. The company plans to initiate a large internet data center in Seoul by July 2021.
