PRND Corp., which operates the personal car sales service “Heydealer”, announced on the 28th February, that it has attracted an additional 7.5 billion KRW (US$6.6 million) from Korea Investment Partners and others.
Developed to address the concerns and inconveniences of car sellers, Heydealer provides a platform for people who want to sell their car with a higher price and have a simpler experience than offline. If the customer posts the vehicle information they are trying to sell, the price from 10 dealers on average can be compared, and the used car dealer can bid for over 20,000 vehicles per month.
In 2018, Heydealer’s annual request for quotation was 200,000 vehicles, with accumulated transactions reaching 700 billion won after launching the service.
Heydealer introduced South Korea’s first chatting request system in 2016 and over 30,000 customer reviews were registered per dealer. It also provides customers and dealers with a buying price system based on data from over 400,000 used car quotes. Heydealer plans to expand it to the overall data services needed for future used car transactions.
“We are planning to actively promote and upgrade our services through this investment,” said Park Jin-woo, CEO of Heydealer. “In the future, we will address the concerns and inconveniences experienced by more and more people in automobile sales and lead the online capacity of used car purchase markets.”
Meanwhile, Mirae Asset Venture Investment, DT&Investment, Premier Partners, and Kolon Investment participated in this investment including Korea Investment Partners Co.