The South Korea-based startup Impressivo Inc. plans to establish more strategic partnerships with international companies as part of its goal to link the fitness and healthcare industries.
Founded in 2015, Impressivo specializes in human-computer interaction (HCI) hardware and software technologies. The startup also develops next-generation wearable and IoT (Internet-of-Things) device solutions.
Impressivo’s core technology, FAIV, offers behavior recognition-sensing functions. Notably, Impressivo based FAIV on 3D multi-touch and intelligent machine learning innovations. These technologies would then measure users’ movements and accurately amass their health data.
Providing Ultra-Personalized Experiences
Due to restrictions from the global pandemic, many fitness facilities ceased operations for added safety and social distancing. As a result, home fitness activities became even more widespread.
Ahn Yeong-Seok, Impressivo’s Chief Executive, noted that many people fail to take advantage of the extensive, valuable data generated through daily home fitness sessions, such as cycling, running, walking, and yoga.
The Impressivo CEO also said that people’s every movement holds vital information about their current health conditions. For instance, a single plank could indicate a person’s core, lats, and quads muscle endurance and benchmark other fitness levels.
Furthermore, Impressivo said that workout devices, including treadmills, could analyze fitness patterns, identify early symptoms of various ailments, and detect potential diseases. Similarly, Impressivo’s technologies thoroughly collect and analyze user health data using fitness mats.
People commonly use mats for home workout routines, including weight lifting, yoga, and even treadmill. Currently, most mat products contain common data tracking solutions to monitor calorie and step counts.
However, Impressivo improves upon these technologies by providing data that aids in medical condition diagnosis, adding more value.
Offering Sensing Tech to International Companies
Previously, Impressivo became the first South Korean company to partner with the Berkeley SkyDeck Fund and raise seed funding. Impressivo also plans to increase its US ventures since the domestic fitness industry is one of the most active investments and M&A markets in the US.
According to the HCI tech startup, it would secure more partnerships with US companies specializing in fitness or healthcare solutions. Impressivo would also utilize HCI solutions, such as sensing technologies, to achieve its fitness and healthcare-bridging plan.
Moreover, Impressivo aims to deliver turnkey solutions for companies seeking to employ cutting-edge, intelligent sensing technologies. To this end, Impressivo plans to collaborate with US-based fitness solution providers, including Peloton and Lululemon.
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