Spotlight.ly, a Korean brand commerce company, made an announcement on the 14th that it has attracted a total investment of 7.2 billion won (US$6.3 million). The investments include ISE Commerce, KDB Capital, and Songhyun Investment.
Spotlight.ly has successfully developed a food technology brand called BELLY BULLY last year with its brand development capability, domestic and foreign commerce platforms, and sales techniques that actively utilize social media. BELLY BULLY sold over 20 million konjak jellies in just a year after its launch, surpassing 10 billion won (US$8.8 million) in trading. Spotlight.ly is also developing and growing brands such as beauty brand VVD, lifestyle brand WASH THERAPY, and wake-up project.
Spotlight.ly is a joint venture of CEO system of Hwang Hyun-Seung and Kim Han-sang, who have various past experiences in Mr. Koon, Coupang, Timon and WEMAKEPRICE, and the mix of its sales channel that encompasses online and offline is a strong point.
“The fast execution, marketing, and sales capabilities of Spotlight.ly have been fully verified for three years and we think that there are real success stories coming out in a row,” said an ISE Commerce official. “We will now connect with overseas channels of ISE Commerce to create a global brand.”
“We will continue to develop innovative brands with product superiority as the starting point for this investment,” said Hwang Hyun-Seung, CEO of Spotlight.ly. “I will make it a brand commerce company that will succeed every brand that it has developed.”